DIGITAL + SOCIAL MEDIA

social media strategy

My approach to social media prioritizes connection and community with an audience-centered approach. My goal is to develop content that is not only valuable and relevant to my audience, but generates genuine engagement through shared storytelling. The content should feel reflexive to the audience: they see themselves and their experiences reflected back to them, fostering connection with the brand community over the brand on its own. I prioritize engagement over growth and quality over quantity — which leads to meaningful growth over time. Since 2018, I have grown the Hawkeye Marching Band’s social media followers from zero followers to 70,000+ (as of January 2026). As social media manager for the University of Iowa, I have been part of the #1 team in social media engagement rate for all of higher ed (DI).

Some examples of my work:

Services start at $35 per hour, plus associated costs for hosting and domain registration. I will work with you to build a package to meet your needs (including bundling other services in photography, graphic design, or video)! A deposit of 50% of the estimated cost (plus web host subscription fee) is due before services are rendered.